Drag Me to Hell is a 2009 U.S. horror film written and directed by Sam Raimi and co-written by his older brother Ivan Raimi. It stars Alison Lohman, Justin Long and Lorna Raver. The film stands as a return to Sam Raimi's horror roots, as he had previously earned acclaim for his cult horror series The Evil Dead, which launched his career, before leaving the genre with films such as A Simple Plan and the Spider-Man trilogy. The film circulates around Los Angeles loan officer Christine Brown (Alison Lohman) and her refusal to extend a loan for Mrs. Ganush (Lorna Raver) in order to impress her boss. In retaliation, Ganush places a curse on Christine, making her life a living hell. The movie also pays a tribute to 1980s Universal horror films as it shows a vintage opening logo from the decade and the "Ask for Babs" Universal tour title card.

Harry Potter and the Half-Blood Prince, released on 16 July 2005, is the penultimate of the seven novels in J. K. Rowling's popular Harry Potter series. Set during Harry Potter's sixth year at Hogwarts, the novel explores Lord Voldemort's past, and Harry's preparations for the final battle amidst emerging romantic relationships and the emotional confusions and conflict resolutions characteristic of mid-adolescence.

The book sold nine million copies in the first 24 hours after its release, a record at the time which was eventually broken by its successor, Harry Potter and the Deathly Hallows.^[1]

Transformers is a 2007 live-action film adaptation of the Transformers franchise, directed by Michael Bay and written by Roberto Orci and Alex Kurtzman. It stars Shia LaBeouf as Sam Witwicky, a teenager involved in a war between the heroic Autobots and the evil Decepticons, two factions of alien robots who can disguise themselves by transforming into everyday machinery. The Decepticons desire control of the All Spark, the object that created their robotic race, with the intention of using it to build an army by giving life to the machines of Earth. Megan Fox, Josh Duhamel, Tyrese Gibson, Jon Voight, Anthony Anderson and John Turturro also star, while Peter Cullen and Hugo Weaving provide the voices of Optimus Prime and Megatron respectively.

Producers Don Murphy and Tom DeSanto developed the project in 2003, with a treatment written by DeSanto. Executive producer Steven Spielberg came on board the following year, and hired Orci, Kurtzman and Bay for the project in 2005. The filmmakers wanted a realistic depiction of the story, and created a complex design aesthetic for the robots to stress their alien nature. The computer-generated characters were programmed to have thousands of mechanical pieces move as they transformed and maneuvered. The United States Military and General Motors lent vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes.

Hasbro organized an enormous promotional campaign for the film, making deals with hundreds of companies. This advertising blitz included a viral marketing campaign, coordinated releases of prequel comic books, toys and books, as well as product placement deals with GM and eBay. The film was a box office success despite mixed fan reaction to the radical redesigns of the characters, and reviews criticizing the focus on the humans at the expense of the robots. It is the thirtieth most successful film released and the fifth most successful of 2007, grossing approximately US$708 million worldwide. The film won four awards from the Visual Effects Society and was nominated for three Academy Awards. It revitalized media interest in the franchise, and a sequel Transformers: Revenge of the Fallen which was released on June 24, 2009.